ABOUT
Get to know us
Welcome to Nellou
My family has worked with gemstones and jewellery for more than 50 years, and I’ve spent 25 years working in the jewellery industry myself.
Nellou brings those two things together — everything I’ve learned about gemstones, quality and jewellery over the years, shaped into a brand that feels right for today.
I named Nellou after my daughter, Nell, and created the collection around natural gemstone jewellery that feels personal, easy to wear and quietly distinctive. Pieces chosen to mark a birthday, a milestone or someone you love, as well as those you simply reach for because they feel like you.
CELEBRATING BIRTHSTONES
Birthstones have always been an important part of Nellou, and our collection offers a colourful, accessible alternative to traditional birthstone jewellery.
For some months, the best-known birthstone is a precious gemstone that can make genuine stone jewellery expensive. Our collection uses recognised alternative birthstones, allowing us to offer natural gemstones across all twelve months.
Every Nellou birthstone is a genuine gemstone - never glass or a dyed imitation - so each one carries the variations, markings and individuality that make natural stones so special.
Set in modern sterling silver and 18ct gold-plated sterling silver designs, the collection makes birthstone jewellery easy to give, joyful to wear and personal without feeling overly sentimental.
Jewellery that feels like you
We believe jewellery should fit easily into your life and work with what you already wear.
Nellou combines natural gemstones with clean, considered design to create pieces that feel polished without feeling overdone. Easy to wear alone, layer together or mix with jewellery you already own, each piece is designed to add just enough detail to make an outfit feel finished.
Our collections focus on natural colour, thoughtful proportions and jewellery you will reach for again and again.
Beyond birthstones
Birthstones are an important part of Nellou, but our love of gemstones goes far beyond the twelve months of the year. We also create pieces around stones that catch our eye - an exceptional colour, an unusual cut or a beautiful parcel of gemstones we are lucky enough to source.
Alongside our gemstone jewellery, we create modern sterling silver and 18ct gold-plated sterling silver designs to wear alone, mix together or layer with the rest of the collection.
Our beaded gemstone pieces are handmade by our team in Yorkshire, allowing us to work closely with the stones and bring each design together by hand.
sourced with care
Our jewellery is made through personal, long-standing relationships with makers and suppliers at every stage. We work with small workshops in Jaipur that support skilled local employment, alongside larger jewellery manufacturers certified by the Responsible Jewellery Council.
We use recycled sterling silver where it is the most practical and responsible choice. Our Italian chains, clasps and silver beads are made using recycled silver refined in Italy, keeping the material close to where the components are produced rather than transporting it unnecessarily around the world.
For us, responsible sourcing is not about applying the same claim to every piece. It is about understanding where each element comes from, knowing the people we work with and making thoughtful choices around materials, craftsmanship, quality and the journey behind the finished jewellery.
Supporting Blood Cancer UK
Hodgkin lymphoma became part of our family’s life in 2012, when I was diagnosed following a period of illness after the birth of my daughter.
When the first-line treatments were unsuccessful, research offered another chance. I was told I would need a bone marrow transplant, and my brother was able to be my donor.
Until then, blood cancer was something we knew very little about. We quickly became aware of the many different types of blood cancer - from lymphomas and leukaemias to rarer forms - and just how many young people are affected.
While treatment was still ongoing, my family began fundraising to raise awareness and support research. The disease proved difficult to clear, but I was fortunate to be offered a treatment route that finally brought it under control.
Since then, I’ve worked closely with Blood Cancer UK as an ambassador and fundraiser. Nellou continues that commitment through regular company donations, alongside specific fundraising campaigns, helping to support research and people affected by blood cancer.
From our family to yours, Nellou is jewellery made to be worn, loved and made part of your story.