ABOUT

Get To Know Us

Close-up of a womans ear wearing the Ellen Micro Pearl Hoop Earrings—gold huggies with a small dangling rice pearl. Her blonde hair is pulled back, and her hand gently touches her hair near the earrings.
A person wearing a white button-up shirt and two necklaces: one with colorful beads and another with a silver chain and a square red gemstone pendant.

A LEGACY OF GEMSTONES AND FAMILY

Nellou was created from a lifelong love of gemstones - not for their meanings or myths, but for something much simpler: their beauty, their colour and the quiet joy they bring.

Founded by Louise and named in honour of her daughter, Nell, the brand continues a family connection to gemstones that spans generations, reimagined with a clean, modern aesthetic.

A woman with blonde hair, wearing a blue shirt, poses with her hand near her neck, showcasing a matching beaded necklace and bracelet made of reddish-brown beads. Her face is turned to the side.

Our Story

Louise grew up in her family’s gemstone business, surrounded by stones long before she understood what they were. Over the years, certain pieces found their way into her hands - a warm carnelian bead discovered on the warehouse floor, a misshaped malachite kept for years, a rose quartz heart that stayed beside her during a challenging chapter of life.

Not for luck. Not for healing. Just because they brought a little moment of beauty.

Nellou was shaped by that feeling - jewellery that celebrates the natural joy of gemstones, designed with thoughtfulness, simplicity and a sense of understated style.

CELEBRATING BIRTHSTONES

Birthstones sit at the heart of Nellou. They’re personal, joyful and meaningful - not in a mystical way, but in the way colour, memory and connection can be.

Our collection includes all twelve natural semi-precious birthstones, each one chosen for its character, colour and quality.

From January’s rich garnet to June’s serene moonstone or December’s vibrant turquoise, these stones bring individuality to everyday jewellery.

Crafted in sterling silver and 18ct gold-plated silver, our birthstone pieces are designed to be beautiful for gifting and wearing everyday.

This is where Nellou shines - simple, meaningful gemstone jewellery created to celebrate life’s moments with colour and joy.

A person wears a textured cream jacket and white shirt, highlighting the Golden Dawn Necklace—a sterling silver chain with a sunburst pendant.
Several white cards with the text NELLOU JEWELLERY are arranged in a grid pattern; one card displays a pair of pearl earrings.

MODERN GEMSTONE JEWELLERY FOR EVERYDAY WEAR

At Nellou, we believe jewellery should feel effortless — pieces you can wear every day without needing an occasion, yet still feel special.

Our collections blend:

  • natural semi-precious gemstones
  • refined, modern design
  • sterling silver and gold-plated silver
  • a focus on colour, quality and comfort

We also create contemporary sterling silver essentials designed to layer seamlessly with our gemstone pieces, helping you curate your own look with simplicity and ease.

our speciality

Hand-Selected Gemstones With a Story

With decades of experience in the jewellery industry, each Nellou piece is curated for its colour and natural beauty. We work closely with long-standing gemstone partners to source stones that feel special — whether it’s a our birthstones or a vibrant semi-precious gem from our wider collections.

Every design reflects our belief in jewellery that’s beautiful, meaningful and accessible, celebrating the natural joy that gemstones bring.