ABOUT
Get to know us
A family heritage, made for today
Nellou brings together more than 50 years of family gemstone knowledge with Louise’s own 25 years of experience in the jewellery industry.
Founded by Louise and named after her daughter, Nell, the brand marks a new chapter for the family business, taking everything learned about gemstones, quality and jewellery over generations and shaping it into something made for today.
Nellou creates natural gemstone jewellery that feels personal, easy to wear and quietly distinctive. Pieces chosen to mark a birthday, a milestone or someone you love, as well as those you simply reach for because they feel like you.
CELEBRATING BIRTHSTONES
Our birthstone collection offers a colourful and accessible alternative to traditional birthstone jewellery.
For some months, the best-known birthstone is a precious gemstone that can make genuine stone jewellery expensive. Our collection uses recognised alternative birthstones, allowing us to offer natural semi-precious gemstones across all twelve months.
Every Nellou birthstone is a genuine gemstone - never glass or a dyed imitation - so each one carries the variations, markings and individuality that make natural stones so special.
Set in modern sterling silver and 18ct gold-plated sterling silver designs, the collection makes birthstone jewellery easy to give, joyful to wear and personal without feeling overly sentimental.
Jewellery that feels like you
We believe jewellery should fit easily into your life and work with what you already wear.
Nellou combines natural gemstones with minimal, refined design to create pieces that feel polished without feeling overdone. Easy to wear alone, layer together or mix with jewellery you already own, each piece is designed to add the detail that pulls an outfit together.
Our collections focus on natural colour, thoughtful proportions and jewellery you will reach for again and again.
Beyond birthstones
Birthstones are an important part of Nellou, but our love of gemstones goes far beyond the twelve months of the year. We also create pieces around stones that catch our eye - an exceptional colour, an unusual cut or a beautiful parcel of gemstones we are fortunate enough to source.
Alongside our gemstone jewellery, we create modern sterling silver and 18ct gold-plated sterling silver designs made to be worn alone or mixed and layered with the rest of the collection.
Our beaded gemstone pieces are handmade by our team in Yorkshire, allowing us to work closely with the stones and bring each design together by hand.
sourced with care
Our jewellery is made through personal, long-standing relationships with makers and suppliers at every stage. We work with small workshops in Jaipur that support skilled local employment, alongside larger jewellery manufacturers certified by the Responsible Jewellery Council.
We use recycled sterling silver where it is the most practical and responsible choice. Our Italian chains, clasps and silver beads are made using recycled silver refined in Italy, keeping the material close to where the components are produced rather than transporting it unnecessarily around the world.
For us, responsible sourcing is not about applying the same claim to every piece. It is about understanding where each element comes from, knowing the people we work with and making thoughtful choices around materials, craftsmanship, quality and the journey behind the finished jewellery.
Supporting Blood Cancer UK
Louise was diagnosed with Hodgkin lymphoma in 2012, following a period of illness. When the first treatments were unsuccessful, she ultimately needed a donor bone marrow transplant from her brother.
Until then, blood cancer was something Louise and her family knew very little about. They quickly became aware of the many different types of blood cancer - from lymphomas and leukaemias to rarer forms and of just how many young people are affected.
While Louise was still undergoing treatment, the family began fundraising to raise awareness and support research. Her disease proved difficult to clear, but she was fortunate to be offered a treatment route that finally brought it under control.
Since then, Louise has worked closely with Blood Cancer UK as an ambassador and fundraiser. Nellou continues that commitment through regular company donations, alongside specific fundraising campaigns, helping support research and people affected by blood cancer.
From our family to yours, Nellou is jewellery made to be worn, loved and made part of your story.