Blood Cancer Edit
By Nellou
Four personal stories, four meaningful choices - each shaped by a different connection to blood cancer. Throughout September, 25% of every purchase from the edit will be donated to Blood Cancer UK in support of Blood Cancer Awareness Month.
Louise (Nellou Founder)
Our connection to Blood Cancer
The stories behind this edit are all different, but we’re all connected by blood cancer in some way. Each story is personal, and each chosen piece reflects something different about the person behind it.
A diagnosis of Hodgkin lymphoma in my early 30s was definitely not in my life plan, nor was the impact of treatment and the long recovery after transplant. Since then, Blood Cancer UK has remained an important part of my life through fundraising, campaigning and raising awareness.
Nellou came years later, but that experience has inevitably become part of the brand’s story too. Jewellery can feel personal for all sorts of reasons. Sometimes a piece simply speaks to you, and that idea sits at the heart of this edit.
To mark Blood Cancer Awareness Month this September, we invited four people with their own personal connection to blood cancer to choose the Nellou piece they were most naturally drawn to, and to share a little of their story and what made that particular design stand out to them.
Throughout September, we’ll donate 25% of every sale of their chosen designs to Blood Cancer UK, helping turn each purchase from the edit into support for the charity and the work it does for people affected by blood cancer.